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Company: Converse
    View Company Scorecard / Contact Company
Brand: Converse
Ad Title: Grandmama: Aeroglide (Larry Johnson)
Business Category: Sneakers/Shoes
Media Outlets: Television
Country: United States
Region: North America
Agency: Ingalls Quinn & Johnson
Year: 1991
Target: Mainstream
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Theme(s)

Camp/Gay Drag

Dude Looks Like a Lady

Theme Breakdown

AdRespect Score: 
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Basketball star Larry Johnson of the Charlotte Hornets (now the NY Knicks) appears in the spot as his Grandmama.

"These are my new shoes from Converse. They're so light and so fast, my grandmama can whip you in them."

The coincidentally gay/trans-friendly tagline is: "It's what's inside that counts."

This ad is a classic example of the old-fashioned joke of a straight-man-in-women's-clothes. In the American nomenclature, a man wears women's clothes usually for two reasons: as a joke or if he's gay. This commercial is "safe" because we know from real life that Johnson isn't gay and that he's dressing up for fun in the commercial.

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Andrea James , Los Angeles, CA
This popular campaign of 5 ads was funny and fun.

BJorn , Vancouver, Canada
Why is it that when a guy puts on a girls outfit, he's thought of as being gay? But I will always believe that a woman, who wears men's suits, uniforms & plays men's sports, is lesbian.

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Beads
Company: Converse
Brand: Converse
Country: United States
Region: North America
Year: 1993

AdRespect Score:


Grandmama: Hairdrier Revised
Company: Converse
Brand: Converse
Country: United States
Region: North America
Year: 1993

AdRespect Score:


Old Lady in a Shoe
Company: Converse
Brand: Converse
Country: United States
Region: North America
Year: 1994

AdRespect Score:


Oz
Company: Converse
Brand: Converse
Country: United States
Region: North America
Year: 1994

AdRespect Score:

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