AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Video Ad Library: Kellogg Co. - Special K

Company: Kellogg Co.
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Brand: Special K
Ad Title: Own It
Business Category: Packaged Foods
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: JWT
Year: 2016
Target: Mainstream

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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score Explained

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Kellogg notes that "7 out of 10 women have an ‘I hate my body’ moment every single week. Special K thinks it’s time to ditch the doubt." In a series of vignettes meant to celebrate women, one brief snapshot includes two women kissing.

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