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Company: InBev
    View Company Scorecard / Contact Company
Brand: Bud Light
Ad Title: Bud Light Party: Labels
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2016
Target: Mainstream
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Theme(s)

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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In a continuation of the "Bud Light Party" campaign in an election year, featuring comedian/actors Seth Rogan and Amy Shumer, the pair announce that the party is for everyone: men, women, and "people of alllll genders." Amy adds, "But, you know, gender identity is really a spectrum. And we don't need these labels." Seth follows: "Beer should have labels, NOT people."

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Brand: Bud Light
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Region: North America
Year: 2005



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Country: United States
Region: North America
Year: 2005



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