WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: YOPA Property Limited
    View Company Scorecard / Contact Company
Brand: YOPA
Ad Title: Village People - Moving On
Business Category: Services
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Publicis Groupe
Year: 2016
Target: Gays & Mainstream
Company: YOPA Property Limited
    View Company Scorecard / Contact Company
Brand: YOPA
Ad Title: Village People - Moving On
Business Category: Services
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Publicis Groupe
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Camp/Gay Drag

GLBT Punchline (laughing with)

Theme Breakdown

AdRespect Score: 
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According to YOPA, "The Village People are stuck in the past. They’ve all been living together in an ordinary house somewhere in the UK since the '70s. They haven’t been able to move on. And now YOPA’s going to help them do just that."

The Village People's Indian strides into the family kitchen to announce (in an American accent), "Right people, we're selling the house. We're moving on!" The Cowboy, looking crestfallen, turns to the others and says, "We're the Village People, we can't move on."

The Indian, taking a phone call, answers, "Hello? This is a Village Person." The Construction Worker asks, "YOPA, how do you spell that?" Then the music for YMCA misleading cues up, but the announcer says, "Stop it, it's not Y-O-P-A, it's YOPA."

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Village People - Meet Your Local Agent
Company: YOPA Property Limited
Brand: YOPA
Country: United Kingdom
Region: Europe
Year: 2016

AdRespect Score:


Village People - Take Control
Company: YOPA Property Limited
Brand: YOPA
Country: United Kingdom
Region: Europe
Year: 2016

AdRespect Score:

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