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Company: Anheuser-Busch InBev
    View Company Scorecard / Contact Company
Brand: Bud Light
Ad Title: Join the Bud Light Party-Gay Weddings
Business Category: Alcoholic Beverages
Media Outlets: Online Video
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Part of "The Bud Light Party" series that spoofs the election season and featuring Amy Schumer and Seth Rogen, this campaign runs on The Ellen Show's social channels.

"The Bud Light Party here, celebrating Steve and Greg's wedding," says Amy Shumer in a reporting-style voice.

Seth Rogen chimes in, more stand-up-comedy-style, "Gay weddings, they're just like any wedding: you've got cringeworthy speeches..." "Girl who's SUPER ready to settle down," adds Shumer. "And cake!" Rogen says, his mouth full, adding, "Bud Light proudly supports everyone's right to marry WHOEVER they want!" The two toast: "To the groom! And groom!"

For a gay male wedding, the scenes have a peculiar over-abundance of women on camera throughout.

Alex Lambrecht, VP of Bud Light at Anheuser-Busch, told Adweek in a statement: "By featuring Seth and Amy at a same-sex wedding, we're showing how all weddings—regardless of who is getting married—share many similarities and moments to celebrate. We created this spot because equality for all Americans is a concept that unites many Bud Light drinkers."

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Jon Gilbert , New York, NY
Great, funny ad, with handsome grooms that supports marriage regardless of gender.
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AdRespect Score:

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