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Company: Hilton Hotels Corp.
    View Company Scorecard / Contact Company
Brand: Hilton
Ad Title: Stop Clicking Around
Business Category: Hotels/Resorts
Media Outlets: Television
Country: United States
Region: US National
Agency: GSD&M
Year: 2016
Target: Gays & Mainstream
Company: Hilton Hotels Corp.
    View Company Scorecard / Contact Company
Brand: Hilton
Ad Title: Stop Clicking Around
Business Category: Hotels/Resorts
Media Outlets: Television
Country: United States
Region: US National
Agency: GSD&M
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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To the classic Rolling Stones tune of "(I Can't Get No) Satisfaction," a variety of people around the world click their computers and phones in search of the perfect vacation. Hilton invites customers to "stop clicking around." Finally, happy vacations unfold, including a male couple in an infinity pool overlooking an ocean sunset.

Travel services have been highly competitive business categories in the LGBTQ market for decades, and advertisers are compelled to stand out.

Hilton says it isn’t afraid of showing a male couple in bed. “We’re proud to depict and reflect our guest diversity in our advertising,” said Kasey O’Leary, senior director, Hilton HHonors & Loyalty Marketing, Hilton Worldwide. The campaign features a real couple, who will also appear in Travel + Leisure in June and The New York Times this summer, along with a commercial that includes them. It will air on network and cable.

Hilton’s new campaign imagery is bold for a company that has advertised to LGBT consumers for over a decade but showed few actual people until recently. In 2007, one ad depicted “his and his” towels, and a male pair began appearing 2014-15 — eventually with the headline, “Be the couple whose honeymoon never ends.” In 2015 a Facebook post with a rainbow-striped shirt celebrated the Supreme Court marriage ruling that said, “To paraphrase a wise woman, if you love it, then you should put a ring on it. Today’s court ruling in the U.S. paves the way for this to happen. Now, let’s talk honeymoons.”

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Country: United States
Region: US National
Year: 2013



Make an Entrance/Sleeping Toddler
Company: Hilton Hotels Corp.
Brand: Hilton
Country: United States
Region: US National
Year: 2021

AdRespect Score:


Stop Clicking Around
Company: Hilton Hotels Corp.
Brand: Hilton
Country: United States
Region: US National
Year: 2016


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