AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Video Ad Library: Hallmark Cards, Inc. - Hallmark

Company: Hallmark Cards, Inc.
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Brand: Hallmark
Ad Title: One Card, LaParis and Karisia
Business Category: Retail
Media Outlets: Online Video
Country: United States
Region: US National
Agency: Leo Burnett Co.
Year: 2016
Target: Gays

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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score Explained

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This online campaign features real-life men and women couples — two gay dads with their little girl, and a lesbian couple.

LaParis and Karisia tell the story of how they met and how deeply they care for each other.

LaParis wrote to Karisia a card that says: “Of all the people and all the places in the whole wide planet, you are the one for me.” She melts and kisses her.

The cover of the card says "You're my person."

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