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Company: Mondelez International
    View Company Scorecard / Contact Company
Brand: Honey Maid
Ad Title: Love Day
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: Droga5 NY
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Real GLBT Person

Family Acceptance

Theme Breakdown

AdRespect Score: 
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Typically, Valentine's Day ads focus on couples but this one instead asks that viewers “think of love differently.”

In a series of self-shot webcam movies, a gay teenager tearfully comes out to his mother in their kitchen, who immediately wraps him in a hug: “You gay? It’s OK hun, I knew you were. I knew you were, hun.”

A young transgender man thanks his mother on their couch for her understanding and says, "I think I've opened up to you and dad a lot more since I've transitioned." His mom says, "You have to realize as a parent, there is nothing that I wouldn't do for you."

And a lesbian asks her grandmother, “You knew? The whole time? And you're OK?” “Nothing would stop me from loving you my dear,” the grandmother replies.

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Company: Mondelez International
Brand: Honey Maid
Country: United States
Region: Global
Year: 2014

AdRespect Score:


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Company: Mondelez International
Brand: Honey Maid
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Region: US National
Year: 2014

AdRespect Score:


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Company: Mondelez International
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Region: North America
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AdRespect Score:

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