This commercial features an extensive slice-of-life series of people, including a few lesbian couples (one parents, one with no kids) and a gay dads couple.
According to CampaignBrief.com, individual and families were filmed in their own homes without scripts or props. The team filmed what they found on the day.
Fiona Le Brocq, GM of brand and marketing at Medibank, said, "We recognise that people live and love differently and we are always seeking ways forward to provide the right cover and services for every kind of family and every kind of individual, for life. As a company that provides such a vital service to help protect people's health, it is essential that we acknowledge and deliver to meet the diverse needs of our 3.9 million members. There's nothing more important than getting the right health cover and care."
