WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a FavoriteSave as a FavoriteSave as a FavoriteSave as a Favorite

Company: Massachusetts Mutual Life Insurance Co.
    View Company Scorecard / Contact Company
Brand: MassMutual
Ad Title: Vow To Protect
Business Category: Financial Services
Media Outlets: Online Video
Country: United States
Region: US National, Global
Agency: Mullen Lowe
Year: 2015
Target: Gays
Company: Massachusetts Mutual Life Insurance Co.
    View Company Scorecard / Contact Company
Brand: MassMutual
Ad Title: Vow To Protect
Business Category: Financial Services
Media Outlets: Online Video
Country: United States
Region: US National, Global
Agency: Mullen Lowe
Year: 2015
Target: Gays
Company: Massachusetts Mutual Life Insurance Co.
    View Company Scorecard / Contact Company
Brand: MassMutual
Ad Title: Vow To Protect
Business Category: Financial Services
Media Outlets: Online Video
Country: United States
Region: US National, Global
Agency: Mullen Lowe
Year: 2015
Target: Gays
Company: Massachusetts Mutual Life Insurance Co.
    View Company Scorecard / Contact Company
Brand: MassMutual
Ad Title: Vow To Protect
Business Category: Financial Services
Media Outlets: Online Video
Country: United States
Region: US National, Global
Agency: Mullen Lowe
Year: 2015
Target: Gays
none

Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

A series of married same-sex couples of different races and ages sit down to speak, documentary style, to the camera about their relationships.

“This is something I never thought would happen in my life,” one woman in the video says of being able to finally marry her wife.

“I have, with Ed, two sons and three grandkids. I thank him for that part of my life, which I never thought I would have,” a teary-eyed man says about his life with his husband.

“There are no air quotes around our marriage. We are married,” says one young couple. Another says, “Deep down, I get to do this thing,” she says of marriage, “I’m going to make it into something beautiful.” Then adds, “I should have had the right to do that all along.” The film ends with “It’s love, and isn’t that what you want to support?”

none

Be the first to comment on this ad!
none


none

Submit An Ad Test An Ad Rate An Ad Post Comments