This campaign from Johnson & Johnson features gay, biracial and immigrant families and starts off with the question, "When were you first considered a family? When you fell in love? When you got married? When you had kids?"
Then, in a powerful twist, comes the followup question: "When did you first *fight* to be considered a family? When you fell in love? When you got married? When you had kids? Family isn't defined by who you love...But how."
The spot was directed by Oscar-winning "Milk" screenwriter Dustin Lance Black.