WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Johnson & Johnson
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Brand: Tylenol
Ad Title: How We Family
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: JWT
Year: 2015
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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This campaign from Johnson & Johnson features gay, biracial and immigrant families and starts off with the question, "When were you first considered a family? When you fell in love? When you got married? When you had kids?"

Then, in a powerful twist, comes the followup question: "When did you first *fight* to be considered a family? When you fell in love? When you got married? When you had kids? Family isn't defined by who you love...But how."

The spot was directed by Oscar-winning "Milk" screenwriter Dustin Lance Black.

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