WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Master Kong
    View Company Scorecard / Contact Company
Brand: 3+2 Biscuits/Cookies
Ad Title: Shower Rape
Business Category: Packaged Foods
Media Outlets: Television
Country: China
Region: Asia
Agency: unknown
Year: 2014
Target: Gays & Mainstream
Ad Spotter: Robert Dodge
Company: Master Kong
    View Company Scorecard / Contact Company
Brand: 3+2 Biscuits/Cookies
Ad Title: Shower Rape
Business Category: Packaged Foods
Media Outlets: Television
Country: China
Region: Asia
Agency: unknown
Year: 2014
Target: Gays & Mainstream
Ad Spotter: Robert Dodge
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Theme(s)

Sissies

Sexual Predator/Practice

Theme Breakdown

AdRespect Score: 
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A stereotypically nerdy, skinny man with oversized spectacles nervously walks into a steamy group shower and discovers a man giving another an intimate massage. The two men turn to him as he drops the soap and clenches his buttocks, with a comical sound.

The nerd kicks the soap away. As he bends over to pick it up, he bumps over the entire wall, to reveal another six men showering on the other side. All six now stare at him hungrily, as his towel falls and exposes himself to them.

The men line up, presumably to rape him. To save himself, he offers them the 3+2 cookies, but they just take a bite and stay in line.

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