WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: IKEA International
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Brand: IKEA
Ad Title: Basta Poco Per Cambiare/Just For Little Change
Business Category: Retail
Media Outlets: Television
Country: Italy
Region: Europe
Agency: unknown
Year: 2012
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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Several families' lives unfold in their apartments. Then, a couple of young men with twin beds near each other decide to push them together and jump into bed together with an arm around each other -- perhaps a new couple? Later, all the families meet out on their terraces facing a shared courtyard.

The tagline: "Basta Poco Per Cambiare" (Just For Little Change)

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