WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Pons Quimicas S.L.
    View Company Scorecard / Contact Company
Brand: Asevi Mio
Ad Title: El reflejo más real de un suelo limpio/The truer reflection of a clean floor
Business Category: Household Products
Media Outlets: Television
Country: Spain
Region: Europe
Agency: unknown
Year: 2015
Target: Gays & Mainstream
Ad Spotter: Steven Capsuto
Company: Pons Quimicas S.L.
    View Company Scorecard / Contact Company
Brand: Asevi Mio
Ad Title: El reflejo más real de un suelo limpio/The truer reflection of a clean floor
Business Category: Household Products
Media Outlets: Television
Country: Spain
Region: Europe
Agency: unknown
Year: 2015
Target: Gays & Mainstream
Ad Spotter: Steven Capsuto
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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A guy mops in a sparkling clean kitchen and says, "Housecleaning products always show you a clean home full of kids. Well, look how clean this home is."

His boyfriend enters, tapping away on his smartphone and not looking up but says, "Hello. It smells nice in here."

The boyfriends kiss and smile at the camera. The first man says, "And check out the 'kid.' " His boyfriend playfully taps him on the belly with the phone and says, "Now *there's* a greeting."

The camera cuts to the bottle of Asevi Mío floor cleaner on the floor, with the two guys' legs and feet next to it. Then the man picks up his mopping boyfriend off the floor in a hug.

Tagline: "Asevi Mío, the truest reflection of a clean floor."

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