WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Starbucks
    View Company Scorecard / Contact Company
Brand: Starbucks
Ad Title: Coffee Frenemies (Bianco Del Rio)
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2014
Target: Gays
Company: Starbucks
    View Company Scorecard / Contact Company
Brand: Starbucks
Ad Title: Coffee Frenemies (Bianco Del Rio)
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2014
Target: Gays
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Theme(s)

Real LGBTQ+ Person

Camp/Gay Drag

Theme Breakdown

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Drag star Adore Delano gets in line at Starbucks but then decides to keep cutting forward. The friendly customers all say yes until she reaches Bianca Del Rio who interrupts her and says, "Look honey, I see that you've cut the line. I'm in line waiting for my skinny latte like everyone else and I feel you should do exactly the same. And did anyone ever tell you that wearing excess amount of makeup during the day makes you look really horrible? Listen honey, you're little cutesy-flirty thing isn't going to work with me..." The barista then serves up two skinny lattes, one for each of them, with a smile.

The text then reads "Saving friendships since 1971. Expect more than great coffee."

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