--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: General Mills
    View Company Scorecard / Contact Company
Brand: Cheerios
Ad Title: The Cheerios Effect: Building a Family
Business Category: Packaged Foods
Media Outlets: Television
Country: Canada
Region: North America
Agency: Saatchi & Saatchi Advertising
Year: 2014
Target: Gays & Mainstream
Ad Spotter: Joe Valentino
none

Theme(s)

Racial Diversity

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

This Canadian short commercial features the Francophone couple André and Jonathan. The YouTube story explains that they "had it all - great careers, a beautiful home, and the stability of their deep and enduring love for one another. Then along came Raphaëlle."

A touching longer format video with their story is at https://cheerioseffect.ca/ourstories

The website proclaims "At Cheerios, we believe everyone is worthy of love and connection – and everyone has stories that deserve to be told."

none

Be the first to comment on this ad!
none



The Families Project
Company: General Mills
Brand: Betty Crocker
Country: United States
Region: US National
Year: 2014

AdRespect Score:


The Families Project
Company: General Mills
Brand: Betty Crocker
Country: United States
Region: US National
Year: 2014

AdRespect Score:


That's the Cheerios Effect
Company: General Mills
Brand: Cheerios
Country: Canada
Region: North America
Year: 2014



LuckyToBe 100% Me
Company: General Mills
Brand: Lucky Charms
Country: United States
Region: US National
Year: 2013

AdRespect Score:


LuckyToBe 100% Me
Company: General Mills
Brand: Lucky Charms
Country: United States
Region: US National
Year: 2013

AdRespect Score:


Breakfast of Champions - beach
Company: General Mills
Brand: Wheaties
Country: United States
Region: US National
Year: 1978

AdRespect Score:


Breakfast of Champions - rainbow sailboat
Company: General Mills
Brand: Wheaties
Country: United States
Region: US National
Year: 1978

AdRespect Score:


Drag Show
Company: General Mills
Brand: Yoplait Double Cream
Country: Israel
Region: Middle East
Year: 2003

AdRespect Score:


Masseuse
Company: General Mills
Brand: Yoplait Whips
Country: United States
Region: North America
Year: 2005

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2018 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement