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Company: Laika, LLC
    View Company Scorecard / Contact Company
Brand: The Boxtrolls
Ad Title: The BoxTrolls - Teaser Trailer #1
Business Category: Movies/Film/Video
Media Outlets: Television
Country: United States
Region: US National
Agency: in-house
Year: 2014
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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A small, animated baby toddles on a street. A narrator says, "Sometimes, there's a mother. Sometimes, there's a father. Sometimes, there's a father and a father. Sometimes, both fathers are mothers."

Continuing on the list, "Sometimes, there's a mother, father, grandmother, grandfather, weird aunties with funny hats, a butler and old uncles who do nothing but eat rare, smelly cheese. And sometimes...there's no one at all. But sometimes, there are boxes." It goes on to display the hijinks of the BoxTrolls. The narrator concludes, "Families come in all shapes and sizes. Even rectangles."

The movie is to be released in fall 2014. Laika is the same company that created "Coraline" and the Oscar-nominated "Paranorman." Travis Knight, the president and CEO of Laika, told The Hollywood Reporter, "We’re not in any way trying to be activists. We’re just trying to be who we are."

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