--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Dr Pepper Snapple Group
    View Company Scorecard / Contact Company
Brand: 7Up Ten/7Up 10
Ad Title: If
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: Initiative
Year: 2014
Target: Mainstream
none

Theme(s)

Insufficient Masculinity/Femininity

Sissies

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

Narration says, "If you can pack five seasons of your favorite show into one weekend…This much heat into one bite…" as a college student whimpers from a bite of spicy wings, "This much junk in your junk drawer…This much drama into one friend…And this much GIRLY into one man…" as a young boy points out a grasshopper on his dad's arm. The man panics and jumps up with a screech to brush off the bug. "Then we can pack full 7Up flavor into only 10 calories."

The condescending narration and the final position of the vignette are supposed to evoke a laugh, because dad doesn't live up to macho standards.

none

Be the first to comment on this ad!
none



Mix It Up A Little
Company: Dr Pepper Snapple Group
Brand: 7Up/Seven Up
Country: United States
Region: US National
Year: 2017

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2018 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement