WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Asia Pacific Coalition on Male Sexual Health/APCOM
    View Company Scorecard / Contact Company
Brand: TestBKK
Ad Title: Bottoms Up
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: Thailand
Region: Asia
Agency: unknown
Year: 2014
Target: Gays
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Theme(s)

Same-Sex Affection

Theme Breakdown

AdRespect Score: 
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Two men are dancing in a gay club and start hooking up. One gives the other a blowjob at the club and soon they are heading home together. In the bedroom, one of them opens a condom but doesn't put it on. They tumble around for a bit more and just before the fateful moment they discover they're both bottoms. Intercourse may not happen.

Video text: There are more awkward things than getting tested.

The two men go to a community clinic (separately), register, get tested, wait, and get there results.

The campaign is titled: Suck, F*#k, Test, Repeat.

At the end of the ad, back in the bedroom, the two men find a solution--sharing a dildo! Problem solved.

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