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Company: Kozmo.com
    View Company Scorecard / Contact Company
Brand: Kozmo.com
Ad Title: Porn Section
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: unknown
Year: 2000
Target: Mainstream
Ad Spotter: Stephen Mack
Company: Kozmo.com
    View Company Scorecard / Contact Company
Brand: Kozmo.com
Ad Title: Porn Section
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: unknown
Year: 2000
Target: Mainstream
Ad Spotter: Stephen Mack
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Theme(s)

Homophobia/Transphobia

Theme Breakdown

AdRespect Score: 
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In this commercial carried on AdCritic.com (apparently fraudulent, as Kozmo.com claimed it was not theirs), a young man enters the adult section of a video store. As he nervously selects a porn movie, he is eyed by an older man wearing a black leather vest who looks him up and down and gives him a fey smile.

The first guy rushes out and bumps into a pre-teen-aged girl sucking a lollipop. She looks at his choice and gives HIM a creepy face, then rushes away.

The guy is humiliated and at the end of the spot, he dumps the porn video onto the horror shelf as he leaves.

Even if this wasn't a real ad from the company, it is interesting to observe how the gay subject matter is handled -- as nervously as the guy checking out the porn video. (Kozmo.com has since gone out of business along with many other dot-coms.)

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