A surprising entry from an automotive company -- among the most conservative U.S. industries -- though this ad is British. It actually uses a well-known Brit drag queen, Lilly Savage. Still, the ad, which is meant to emulate the British Levi's Taxi spot, brought Ford heat for its frankness.
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Company: Ford Motor Co.
    View Company Scorecard / Contact Company
Brand: Ford Escort
Ad Title: Jeans (Lily Savage)
Business Category: Automotive
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Ogilvy & Mather Worldwide
Year: 1996
Target: Mainstream
Company: Ford Motor Co.
    View Company Scorecard / Contact Company
Brand: Ford Escort
Ad Title: Jeans (Lily Savage)
Business Category: Automotive
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Ogilvy & Mather Worldwide
Year: 1996
Target: Mainstream
Company: Ford Motor Co.
    View Company Scorecard / Contact Company
Brand: Ford Escort
Ad Title: Jeans (Lily Savage)
Business Category: Automotive
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Ogilvy & Mather Worldwide
Year: 1996
Target: Mainstream
Company: Ford Motor Co.
    View Company Scorecard / Contact Company
Brand: Ford Escort
Ad Title: Jeans (Lily Savage)
Business Category: Automotive
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Ogilvy & Mather Worldwide
Year: 1996
Target: Mainstream
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Theme(s)

Multiple Gender Expressions

Real GLBT Person

Trans Beauty

Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
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A man gets undressed in the backseat of a car as he is being driven. He puts on lipstick and when we see him make a grand exit at an event, he's got a wig piled high on his head. Though she never speaks any lines, the text later reads "I change my genes in mine. XO Lilly" and the final text suggestively asks, "Ford. What do you do in yours?"

A surprising entry from an automotive company -- among the most conservative U.S. industries -- though this ad is British. It actually uses a well-known Brit drag queen, Lilly Savage. Still, the ad, which is meant to emulate the British Levi's Taxi spot, brought Ford heat for its frankness.

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Andrea James , Los Angles, CA
Fine.

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AdRespect Score:

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