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Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Coca-Cola/Coke
Ad Title: America the Beautiful
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2014
Target: Mainstream
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Theme(s)

Same-Sex Couples/Families

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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Courting controversy during the Super Bowl, this commercial features the song "America the Beautiful" accompanied by luscious scenery. Sung first in English, the next verse is followed by a Spanish line, and then other various languages including Tagalog, Hindi, Senegalese French and Hebrew.

Then late on in the ad, a probable male couple is shown skating together with what may be their daughter.

It appears to be a balancing act for Coca-Cola, which has come under heavy fire for its continued plans to sponsor the 2014 Sochi Winter Olympics in Russia, which has run full speed ahead with anti-gay laws and rhetoric. Coke also stumbled this year in South Africa with a website that banned users from using the word "gay" custom printed onto a Coke can.

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AdRespect Score:

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