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Company: All Out
    View Company Scorecard / Contact Company
Brand: #LoveAlwaysWins
Ad Title: #LoveAlwaysWins
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2013
Target: Gays & Mainstream
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Theme(s)

Consciousness Raising

Theme Breakdown

AdRespect Score: 
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As a male-female couple skate with great success in an imagined moment at the Sochi Winter Olympics in Russia, the text reads, "The Russian government just made it a crime for gay people to show their love in public. This winter, Russia will host the Olympic Games." Then, with wide smiles at their performance and medals, the woman then spots another woman smiling back at her as the crowd cheers. The female skater's smile falls as she skates over to the woman in the crowd -- they both place their hands up on the glass "touching." They move to the edge of the glass and embrace warmly, then share a romantic kiss.

But then, the dream ends and the female has never left her male partner's side. The smiling woman remains in the crowd at a distance, and the text says, "What if living your dream meant living a lie? The International Olympic Committee should honor its principles and condemn discrimination."

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Mike Wilke , New York, NY
This is a great ad!
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