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Company: Halfords Group
    View Company Scorecard / Contact Company
Brand: Halfords Group
Ad Title: Bob - Cheaper than a Favour
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: unknown
Year: 2013
Target: Mainstream
Ad Spotter: Oliver Broad
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Theme(s)

GLBT Punch Line

Homophobia/Transphobia

Sexual Predator/Practice

Theme Breakdown

AdRespect Score: 
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Inside a garage with a car between them, a friendly middle-aged man who has just fixed the car says, "Well, you're good to go then." The younger man says, "Thanks so much, Bob...Let me know if I can ever return the favour." With his back turned, Bob slowly says, "There is one thing...pose for me David. I'm tired of painting you from memory." He turns around now, with a painter's pallet in hand. David, thoroughly creeped out has a weak smile, then the garage door starts to close as if he's now trapped in this man's fantasy-come-to-life. Halfords, which does auto repair, then uses their campaign slogan "Much cheaper than a favour." The closing shot reveals the artists' studies of David in various nude drawings and a painting of him as a centaur.

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