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Company: IKEA International
    View Company Scorecard / Contact Company
Brand: IKEA
Ad Title: A Festa
Business Category: Home Decor
Media Outlets: Television
Country: Portugal
Region: Europe
Agency: TBWA Worldwide
Year: 2011
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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With his boyfriend next to him outside an apartment, a man says to the camera, "My father thinks that he can't cook or dress in an appropriate way." Next, the men are shown next to the dad, who is cooking for them. "My mother would have preferred that I had married a doctor," the man continues. "But they love coming over." Mom is now shown kissing the boyfriend on the cheek inside. "The best thing is that in this family, there's room for everyone." The family expands the dinner table in its preparation for the meal. The announcer says, "Happiness comes from the inside...of your home."

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