WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Burn energy drink
Ad Title: The Morning
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Italy
Region: Europe
Agency: FullSIX
Year: 2007
Target: Mainstream
Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Burn energy drink
Ad Title: The Morning
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Italy
Region: Europe
Agency: FullSIX
Year: 2007
Target: Mainstream
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Theme(s)

Homo-queasy

GLBTQ+ Punch Line

Theme Breakdown

AdRespect Score: 
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A man wakes up to discover himself in bed with a smiling woman, but he hasn't got all of his clothes. He runs next door to find his pants, and another nude woman smiling up at him in bed. Pleased with himself, he runs out and down the stairs to another apartment -- all with their doors open. Now admiring the hickey on his neck in the mirror, he realizes that his shirt is on the ceiling fan in this apartment with, you guessed it, another half-nude woman smiling at him. This goes on his he collects his socks, shoes, etc. in various apartments.

As he walks out the front of the building, now fully dressed, he discovers someone else's oversize underwear in his pocket. Then he hears a whistle from an overweight, older man from above on a balcony and a smile. The music stops and the virile star suddenly stops in horror with an "ick" face.

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Brand: Coca-Cola/Coke
Country: Canada
Region: North America
Year: 2001

AdRespect Score:

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