As the horses cross the finish line, the little guy is a winner and he jumps up and down with excitement, as the other guy loses.

With joy, the nerd then jumps up and kisses the big guy on the cheek as he embraces him -- earning a really angry look from the sore loser.

The text asks, "When was the last time you kissed a stranger?"

This could be read in either of two ways...either the guy is just a sore loser and/or he's not happy about the male kiss. If it was an attractive woman doing the kissing, his reaction would certainly be different. Still, most of the humor remains in the male-male kiss, not the fact that one's a winner and the other a loser.
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Company: National Race Track Association
    View Company Scorecard / Contact Company
Brand: National Race Track Association
Ad Title: Kiss
Business Category: Miscellaneous
Media Outlets: Television
Country: United States
Region: North America
Agency: unknown
Year: 2000
Target: Mainstream
Ad Spotter: Mark J. Centuori
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Theme(s)

Same-Sex Affection

GLBT Punch Line

Homophobia/Transphobia

Theme Breakdown

AdRespect Score: 
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Two men, stand side-by-side as they watch an exciting horse race. One is a skinny, slightly nerdy guy with limp wrists and the other guy is a big, very tall fellow. An opera singer warbles, "Love is a many splendored thing..."

As the horses cross the finish line, the little guy is a winner and he jumps up and down with excitement, as the other guy loses.

With joy, the nerd then jumps up and kisses the big guy on the cheek as he embraces him -- earning a really angry look from the sore loser.

The text asks, "When was the last time you kissed a stranger?"

This could be read in either of two ways...either the guy is just a sore loser and/or he's not happy about the male kiss. If it was an attractive woman doing the kissing, his reaction would certainly be different. Still, most of the humor remains in the male-male kiss, not the fact that one's a winner and the other a loser.

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Gabriel , UK
Think of it this way... Would YOU like it if some fifty-year-old, sagging, b.o.-scented bird whose lips had been God knows where planted a nice wet snog on your cheek? Hmm?

John , Canton, OH
This ad was redone by New York City Off-Track Betting. At the end, the statement is "Looks like someone bet the longshot" or something like that, but in the NYC ad there is no kiss. It is one of my favorite ads. I think the song in that background is "take a chance on me" by Abba. It is a really nice ad. I do not think the original ad was meant to portray anger towards a guy who is clearly straight kissing the other guy. I think it is a case of one buddy shoving it in his friend's face that he won but then I am biased on this as I have seen the other NYC ad first.

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