WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Titan Industries Limited
    View Company Scorecard / Contact Company
Brand: Fastrack
Ad Title: The Closet
Business Category: Retail
Media Outlets: Television
Country: India
Region: Asia
Agency: unknown
Year: 2013
Target: Mainstream
Company: Titan Industries Limited
    View Company Scorecard / Contact Company
Brand: Fastrack
Ad Title: The Closet
Business Category: Retail
Media Outlets: Television
Country: India
Region: Asia
Agency: unknown
Year: 2013
Target: Mainstream
Company: Titan Industries Limited
    View Company Scorecard / Contact Company
Brand: Fastrack
Ad Title: The Closet
Business Category: Retail
Media Outlets: Television
Country: India
Region: Asia
Agency: unknown
Year: 2013
Target: Mainstream
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Theme(s)

Gay Pride

Racial Diversity

Same-Sex Affection

Theme Breakdown

AdRespect Score: 
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A pink closet is sitting in the middle of a bare room. It begins shaking and a few moments later, two fashionably dressed women emerge from the closet. While regaining their balance and buttoning the last of their clothing as they make their way out of the closet, the girls glance playfully at each other. The caption appears “Come Out of The Closet, Move On.”

Youth fashion brand Fastrack published the video on their Youtube channel (FastrackWorld) with the caption “For the youth today, they are not really bogged down or defeated by rules that society lays down.”

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