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Company: J.C. Penney Corp.
    View Company Scorecard / Contact Company
Brand: J.C. Penney/JCPenney/JC Penney
Ad Title: Roman Returns
Business Category: Retail
Media Outlets: Television
Country: United States
Region: North America
Agency: Mother
Year: 2012
Target: Mainstream
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Theme(s)

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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While trying to return a skirt, Ellen runs into trouble when she is told by the sales person “no receipt, no return.” Not having a receipt, Ellen thinks to herself “Was it always this way?” She then imagines herself in ancient Rome trying to return a toga, claiming that she didn't like the style. The salesperson again asks for a receipt and not having one, Ellen angrily yells to the crowd, “This is ridiculous!”

In 2012, J.C. Penney presented lesbian talk show host Ellen DeGeneres as their new spokesperson. Following this decision was a series of comical television ads featuring the talk show host.

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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


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Brand: J.C. Penney/JCPenney/JC Penney
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Region: US National
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AdRespect Score:


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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012



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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: North America
Year: 2007

AdRespect Score:


Many Perspectives, One Purpose
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US Regional
Year: 2007



No Small Feat
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


Shoe Sale
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


Western Coupons
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:

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