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Company: J.C. Penney Corp.
    View Company Scorecard / Contact Company
Brand: J.C. Penney/JCPenney/JC Penney
Ad Title: Western Coupons
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012
Target: Mainstream
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Theme(s)

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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After opening a newspaper and having tons of coupons spill out, Ellen, frustrated, asks herself, “Why so many coupons? Was it always this way?” She imagines traveling back in time to the Wild West and presenting coupons to the cashier. The cashier interprets this motion as Ellen drawing her gun and the customers duck down in fear. Ellen clarifies that she is simply reaching for her coupons and when the customers calm down, she then reaches to her right pocket and proclaims, “This is where I keep my gun!”

In 2012, J.C. Penney presented lesbian talk show host Ellen DeGeneres as their new spokesperson. Following this decision was a series of comical television ads featuring the talk show host.

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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


First Pals
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012



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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: North America
Year: 2007

AdRespect Score:


Many Perspectives, One Purpose
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US Regional
Year: 2007



No Small Feat
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


Roman Returns
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: North America
Year: 2012

AdRespect Score:


Shoe Sale
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:

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