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Company: J.C. Penney Corp.
    View Company Scorecard / Contact Company
Brand: J.C. Penney/JCPenney/JC Penney
Ad Title: Changing Room
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012
Target: Mainstream
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Theme(s)

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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In an all white dressing room, a customer wearing a Victorian styled outfit walks into the changing room and quickly walks out dressed in chic, modern clothing. Afterward, a gentleman walks into the changing room wearing gladiator dress and exits wearing a stylish, modern outfit. Lastly, a person in a cowboy suit enters the fitting room and Ellen Degeneres walks out wearing a fitted suit and admires herself in the mirror. The caption on the screen reads, “Stay tuned to see how we’re changing.”

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$9.99
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


Creativity, Oil Paints, Freedom of Expression
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012



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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: North America
Year: 2007

AdRespect Score:


Many Perspectives, One Purpose
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US Regional
Year: 2007



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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


Roman Returns
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: North America
Year: 2012

AdRespect Score:


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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


Western Coupons
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:

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