WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Penney OpCo
    View Company Scorecard / Contact Company
Brand: JCPenney/JC Penney
Ad Title: Changing Room
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012
Target: Mainstream
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Theme(s)

Real LGBTQ+ Person

Theme Breakdown

AdRespect Score: 
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In an all white dressing room, a customer wearing a Victorian styled outfit walks into the changing room and quickly walks out dressed in chic, modern clothing. Afterward, a gentleman walks into the changing room wearing gladiator dress and exits wearing a stylish, modern outfit. Lastly, a person in a cowboy suit enters the fitting room and Ellen Degeneres walks out wearing a fitted suit and admires herself in the mirror. The caption on the screen reads, “Stay tuned to see how we’re changing.”

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