WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Penney OpCo
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Brand: JCPenney/JC Penney
Ad Title: $9.99
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012
Target: Mainstream
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Theme(s)

Real LGBTQ+ Person

 Theme Breakdown

AdRespect Score: 
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While pondering where the pricing system of ".99 cents" originated, Ellen imagines traveling back in time and wittily banters with a saleswoman about an item priced at £14.99.

In 2012, J.C. Penney presented lesbian talk show host Ellen DeGeneres as their new spokesperson. Following this decision was a series of comical television ads featuring the talk show host.

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