WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a FavoriteSave as a Favorite

Company: Facebook, Inc.
    View Company Scorecard / Contact Company
Brand: Facebook Home
Ad Title: Airplane
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2013
Target: Mainstream
Company: Facebook, Inc.
    View Company Scorecard / Contact Company
Brand: Facebook Home
Ad Title: Airplane
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2013
Target: Mainstream
none

Theme(s)

Camp/Gay Drag

Gay Vague

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

A bearded businessman in his 20s boards a plane. As he opens a luggage bin, a man in just a bathing suit is nestled within and greets him casually with a "hey, what's up man?" As he sits down, a photo of this man and another are on his mobile phone screen. He swipes his finger and the next image is an attractive drag queen. Suddenly, the same drag queen pops out of the drink trolley coming down the aisle, and another diva with blue hair springs up from the row behind him and sings into a microphone. The man wears a smile as he looks at the images, which all correspond to his phone. A few more such examples happen -- including a kid covered in chocolate cake and a woman posed with her cats -- until normalcy returns to the cabin and the flight attendant asks him to put away his phone.

The ad promotes Facebook Home for Android phones.

none

Be the first to comment on this ad!
none



I Am Beautiful
Company: Facebook, Inc.
Brand: Facebook Groups
Country: United States
Region: US National
Year: 2021

AdRespect Score:


LGBT Outdoors
Company: Facebook, Inc.
Brand: Facebook Groups
Country: United States
Region: US National
Year: 2021

AdRespect Score:


Pride On
Company: Facebook, Inc.
Brand: Facebook Groups
Country: United States
Region: US National
Year: 2021

AdRespect Score:


Take On Lifting Each Other Up/Trans Woman
Company: Facebook, Inc.
Brand: Facebook Groups
Country: United States
Region: US National
Year: 2021

AdRespect Score:


LGBTQ+ VR Museum
Company: Meta
Brand: Facebook Home
Country: United States
Region: US National
Year: 2023

AdRespect Score:


Say It
Company: Facebook, Inc.
Brand: Facebook Live
Country: United States
Region: US National
Year: 2016

AdRespect Score:


Pictures - Lizzo Cover
Company: Facebook, Inc.
Brand: Facebook Messenger
Country: United States
Region: US National
Year: 2020

AdRespect Score:


Give the gift of a deeper connection
Company: Facebook, Inc.
Brand: Facebook Portal
Country: United States
Region: US National
Year: 2021

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments