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Company: J.C. Penney Corp.
    View Company Scorecard / Contact Company
Brand: J.C. Penney/JCPenney/JC Penney
Ad Title: Shoe Sale
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012
Target: Mainstream
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Theme(s)

Real GLBT Person

 Theme Breakdown

AdRespect Score: 
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In 2012, J.C. Penney presented lesbian talk show host Ellen DeGeneres as their new spokesperson. Following this decision was a series of comical television ads featuring the talk show host.

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 $9.99
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


First Pals
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012



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Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: North America
Year: 2007

AdRespect Score:


Many Perspectives, One Purpose
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US Regional
Year: 2007



No Small Feat/Elves
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


Roman Returns
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: North America
Year: 2012

AdRespect Score:


Western Coupons
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:

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