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Company: J.C. Penney Corp.
    View Company Scorecard / Contact Company
Brand: J.C. Penney/JCPenney/JC Penney
Ad Title: No Small Feat
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012
Target: Mainstream
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Theme(s)

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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This 2012 holiday ad for J.C. Penney featuring lesbian talk show host Ellen DeGeneres sparked major controversy with the anti-gay organization One Million Moms concerning the stores decision to hire an openly gay celebrity as their spokesperson.

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$9.99
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


Changing Room
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


Creativity, Oil Paints, Freedom of Expression
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


First Pals
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012



Kelly's a Boy's Name Too.
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: North America
Year: 2007

AdRespect Score:


Many Perspectives, One Purpose
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US Regional
Year: 2007



Roman Returns
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: North America
Year: 2012

AdRespect Score:


Shoe Sale
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:


Western Coupons
Company: J.C. Penney Corp.
Brand: J.C. Penney/JCPenney/JC Penney
Country: United States
Region: US National
Year: 2012

AdRespect Score:

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