Video Ad Library: J.C. Penney Corp. - J.C. Penney/JCPenney/JC Penney - No Small Feat/Elves AdRespect Advertising Education Program

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Company: J.C. Penney Corp.
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Brand: J.C. Penney/JCPenney/JC Penney
Ad Title: No Small Feat/Elves
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012
Target: Mainstream

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Theme(s)

Real GLBT Person

Theme Breakdown

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This 2012 holiday ad for J.C. Penney featuring lesbian talk show host Ellen DeGeneres sparked major controversy with the anti-gay organization One Million Moms concerning the stores decision to hire an openly gay celebrity as their spokesperson.

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