WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Penney OpCo
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Brand: JCPenney/JC Penney
Ad Title: No Small Feat/Elves
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012
Target: Mainstream
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Theme(s)

Real LGBTQ+ Person

 Theme Breakdown

AdRespect Score: 
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This 2012 holiday ad for J.C. Penney featuring lesbian talk show host Ellen DeGeneres sparked major controversy with the anti-gay organization One Million Moms concerning the stores decision to hire an openly gay celebrity as their spokesperson.

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