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Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: The Sauna
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: consumer generated
Year: 2011
Target: Mainstream
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Theme(s)

Gay Vague

GLBT Punchline (laughing with)

Theme Breakdown

AdRespect Score: 
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Two men sit side by side in a sauna, one skinny and one muscular. The skinny man glances over and sees that his acquaintance’s eyes are closed, so he sneaks a peek to his crotch and his mouth opens in amazement. He continues to glance down, and finally reaches between his legs. The muscular man wakes, perturbed to find a hand in his Doritos, which is strategically placed between his legs. In the twist ending, the muscular man has his arm around the other while feeding him Doritos and asks, “You like that?”

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