WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: Told You So
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2011
Target: Mainstream
Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: Told You So
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2011
Target: Mainstream
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Theme(s)

Same-Sex Couples/Families

Sissies

Theme Breakdown

AdRespect Score: 
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A man is clipping the hedges and peers over at his neighbors -- two gay men by the pool, eating chips and enjoying an umbrella drink. He licks his lips as his wife brings him a cold drink but she sneers at him for staring at the guys. One waves and says, ”Hey Barbara!” The other follows suit, waving his hand above his head. Later he says, “Told you so,” and his friend affirms, “Mmmhhmm.”

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