Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: National Organization for Marriage (NOM)
    View Company Scorecard / Contact Company
Brand: Gay issues awareness
Ad Title: Marriage=Biology (Not Bigotry)
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2012
Target: Mainstream
none

Theme(s)

Anti-LGBT

Theme Breakdown

AdRespect Score: 
none

This misleading ad from NOM asserts that governments promote marriage between one man and one woman because, as the British narrator puts it, “it’s for the perpetuation and stabilization of our society.” This claim is built on the familiar notion – disseminated by many right-wing political and conservative religious organizations – that such a narrow definition of marriage is rooted in nature and biology. The ad goes on to assert that government has three options when it comes to the behavior of its citizens (promote, permit, or prohibit); and equates same-sex marriage with incest and pedophilia. The usual assertions that man-woman marriage uniquely benefits society by creating children, best raising those children, protecting women, civilizing men, and lowering crime, poverty and deficits are rolled out. The narrator then asks what benefits same-sex marriage provides, only to be left with the sound of crickets chirping. No real evidence is provided for how same-sex marriage harms society other than the highly inaccurate claim that it “merely validates sex partners.” The ad attempts to reconcile married couples that do not have children by saying “they are the exception, not the rule.” Yet another inaccurate claim is made that if same-sex marriage is allowed, schools will “subject your kids to mandatory homosexual curricula,” your tax dollars will be used to fund homosexual relationships, freedom of speech will be gagged, and religious freedom overruled. Finally, the more recent claim, that the law already treats everyone equally because we can all marry someone of the opposite sex, is deployed, to argue for the fairness of discrimination of same-sex marriage versus. natural marriage. The ad closes out by asserting that only man-woman marriage is the basis of a civilized society followed by the slogan “That’s not bigotry. That’s biology.”

none

Be the first to comment on this ad!
none



A Message From Mother-3
Company: AIDS Project Los Angeles
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 1985

AdRespect Score:


Duell
Company: Aktion Mensch
Brand: Gay issues awareness
Country: Austria
Region: Europe
Year: 1999

AdRespect Score:


Happy Pride
Company: Al-Fatiha Foundation
Brand: Gay issues awareness
Country: United States
Region: North America
Year: 2003



Gay Americans Living and Loving Responsible
Company: Alliance for Full Acceptance
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2003



We are Part of your Lives
Company: Alliance for Full Acceptance
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2006

AdRespect Score:


We Are Your Neighbors, And We Are Gay
Company: Alliance for Full Acceptance
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2002



Building A Safer Community
Company: Anti-Violence Campaign
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2002



Surgery
Company: Basic Rights Oregon
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2004

AdRespect Score:


React
Company: Bass Pression
Brand: Gay issues awareness
Country: France
Region: Europe
Year: 2005

AdRespect Score:


Frequently Intimate Frequently Test
Company: California State DHS
Brand: Gay issues awareness
Country: United States
Region: US Regional
Year: 2007


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement