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Company: Amazon.com
    View Company Scorecard / Contact Company
Brand: Kindle Paperwhite
Ad Title: Perfect At the Beach
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: US National
Agency: Walrus
Year: 2013
Target: Gays & Mainstream


Same-Sex Couples/Families

GLBT Punchline (laughing with)

Theme Breakdown

AdRespect Score: 
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A man and a woman are laid back on reclining chairs on the beach. The man visibly appears to be having trouble reading while using his tablet due to the glare. The woman chimes in with advice suggesting that he uses the Kindle Paperwhite instead. The man promptly buys the kindle via his tablet and says “we should celebrate.” The woman smiles and says “My husband is bringing me a drink right now” to which the man responds “So is mine.” The camera then cuts to two men buying drinks at an outdoor bar.

This ad is one of the first to use the term ‘husband’ in reference to a same-sex couple, rather than ‘partners’ or ‘boyfriend.’


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One Family. No Apologies.
Company: Amazon.com
Brand: Transparent tv series
Country: United States
Region: US National
Year: 2014


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