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Company: McDonald's Corp.
    View Company Scorecard / Contact Company
Brand: McDonald's
Ad Title: Come As You Are
Business Category: Restaurants
Media Outlets: Television
Country: France
Region: Europe
Agency: unknown
Year: 2010
Target: Mainstream
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Theme(s)

Consciousness Raising

Theme Breakdown

AdRespect Score: 
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A teenage boy sits in a McDonald's booth while his father orders lunch for them at the counter.

The boy pulls out a class photo from a boys school as his phone rings. It's his boyfriend and he says, "I was just thinking about you too. I'm looking at our class picture. I miss you too. My dad's coming, I have to hang up."

Dad arrives and asks about the class photo and says what a ladies' man he used to be, adding "Too bad your class is all boys. You could get all the girls." The boy smiles vaguely at his cluelessness but says nothing to correct it.

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