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Company: TJX Cos.
    View Company Scorecard / Contact Company
Brand: Marshalls
Ad Title: Katie and Nate
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: GSD&M Idea City
Year: 2010
Target: Mainstream
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Theme(s)

Sissies

Theme Breakdown

AdRespect Score: 
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This television ad features an unspecified designer with two assistants, Katie and Nate (who is presumably gay). In the ad, Katie explains to the camera that her job would "work out fine if everyone acted professionally" to which the camera cuts to a clip of Nate taking a call while being distracted with his lunch. Then, while looking at a pair of boots their boss asks (to no one specifically) to order a thousand more pairs. Each assistant fulfills the designer's request and they end up with a thousand extra pairs. Katie then says “There was some redundancy in our fall boot order” to which Nate snaps back “Your order was redundant, my order was fine.” The commercial ends by advertising that Marshalls will sell these extra designer boots at a discounted price.

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Storewide Designer
Company: TJX Cos.
Brand: TJ Maxx
Country: United States
Region: North America, US Regional
Year: 1996

AdRespect Score:

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