Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: TJX Cos.
    View Company Scorecard / Contact Company
Brand: Marshalls
Ad Title: Katie and Nate
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: GSD&M
Year: 2010
Target: Mainstream



Theme Breakdown

AdRespect Score: 
Help AdRespect in its mission with a tax-deductible donation!

This television ad features an unspecified designer with two assistants, Katie and Nate (who is presumably gay). In the ad, Katie explains to the camera that her job would "work out fine if everyone acted professionally" to which the camera cuts to a clip of Nate taking a call while being distracted with his lunch. Then, while looking at a pair of boots their boss asks (to no one specifically) to order a thousand more pairs. Each assistant fulfills the designer's request and they end up with a thousand extra pairs. Katie then says “There was some redundancy in our fall boot order” to which Nate snaps back “Your order was redundant, my order was fine.” The commercial ends by advertising that Marshalls will sell these extra designer boots at a discounted price.


Be the first to comment on this ad!

Storewide Designer
Company: TJX Cos.
Brand: TJ Maxx
Country: United States
Region: North America, US Regional
Year: 1996

AdRespect Score:


Submit An Ad Test An Ad Rate An Ad Post Comments
© 2001 - 2016 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
Legal Statement and Terms of Use
Designed & Powered by Videotex