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Company: Expedia
    View Company Scorecard / Contact Company
Brand: Expedia
Ad Title: Find Your Understanding
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: US National
Agency: 180LA
Year: 2012
Target: Gays & Mainstream
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Theme(s)

Real GLBT Person

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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In documentary format, this web video is one in a series. This episode tells the story of real father Artie Goldstein coming terms with his daughter Jill as a lesbian, and attending the wedding to her partner Nikki. "My expectations of what Jill's life was going to be included a husband," Goldstein says in the video while looking at old family photos of his daughter. "So when Nikki came to ask permission to marry our little girl, that startled me. I told her, 'This is not the dream I had for my daughter.' I didn't say yes, I didn't say no." Clips from Jill and Nikki's nuptials accompany his story. "What's this going to look like? Two girls getting married," Goldstein says in emotional narration. "You come to terms with it...it's supposed to be this way," Goldstein observes. The tagline is "Find your understanding. Expedia. Find yours."

In an email statement to HuffPost Gay Voices, the brides said they were "truly humbled" by Expedia's decision to feature their story as part of the campaign. Dara Khosrowshahi, Expedia's chief executive officer, said, "At the heart of Artie’s story is the idea that travel is deeply personal. We’ve built our entire brand behind that idea. The trip to his daughter’s wedding changed his perspective on fatherhood, his daughter’s happiness and her same-sex marriage."

Incidentally, Nikki is an agent and producer for feature films and advertising. Jill is an advertising executive and writer/producer who writes a fitness column for Curve Magazine.

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