WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Johnson & Johnson
    View Company Scorecard / Contact Company
Brand: K-Y Brand Intense
Ad Title: Alex & Emma
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012, 2011
Target: Gays
Company: Johnson & Johnson
    View Company Scorecard / Contact Company
Brand: K-Y Brand Intense
Ad Title: Alex & Emma
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012, 2011
Target: Gays
Company: Johnson & Johnson
    View Company Scorecard / Contact Company
Brand: K-Y Brand Intense
Ad Title: Alex & Emma
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012, 2011
Target: Gays
Company: Johnson & Johnson
    View Company Scorecard / Contact Company
Brand: K-Y Brand Intense
Ad Title: Alex & Emma
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012, 2011
Target: Gays
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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In this spot that aired on the gay and lesbian network LOGO, two women discuss how how they have stayed together. The first woman says it is all about communication while the second says it is KY Brand Intense which has added a spark to their sex lives.

A J&J spokesman said: "Since 1998, [KY-Brand] has sponsored dozens of LBGT and HIV/AIDS organizations and has also participated at LGBT Pride celebrations and other community events. Gay male couples have been featured in print advertising since 2008 and now the brand is continuing its tradition of support and visibility with advertising that is inclusive of lesbian couples."

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Mike Wilke , , NY
I love this ad!
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Company: Johnson & Johnson
Brand: 1-Day Acuvue
Country: United States
Region: North America
Year: 2008



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Company: Johnson & Johnson
Brand: Clean & Clear
Country: United States
Region: US National
Year: 2015

AdRespect Score:


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Company: Johnson & Johnson
Brand: Johnson & Johnson
Country: United States
Region: North America
Year: 2012



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Company: Johnson & Johnson
Brand: Johnson & Johnson
Country: United States
Region: US National
Year: 2012



One mother's voice changed the world...tell us who changed yours.
Company: Johnson & Johnson
Brand: Johnson & Johnson
Country: United States
Region: US National
Year: 2013



Our commitment is to care for families. All families.
Company: Johnson & Johnson
Brand: Johnson & Johnson
Country: United States
Region: US National
Year: 2014



Father & Son
Company: Johnson & Johnson
Brand: Jontex condoms
Country: Brazil
Region: Latin/South America
Year: 1997

AdRespect Score:


America's Top Couple
Company: Johnson & Johnson
Brand: KY Brand
Country: United States
Region: US National
Year: 2010



The better the "during," the more the after glows.
Company: Johnson & Johnson
Brand: KY Brand
Country: United States
Region: US National
Year: 2010



KY Jelly
Company: Johnson & Johnson
Brand: KY Jelly
Country: United States
Region: North America
Year: 2001


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