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Company: Johnson & Johnson
    View Company Scorecard / Contact Company
Brand: K-Y Brand Intense
Ad Title: Alex & Emma
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: Mother
Year: 2012, 2011
Target: Gays
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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In this spot that aired on the gay and lesbian network LOGO, two women discuss how how they have stayed together. The first woman says it is all about communication while the second says it is KY Brand Intense which has added a spark to their sex lives.

A J&J spokesman said: "Since 1998, [KY-Brand] has sponsored dozens of LBGT and HIV/AIDS organizations and has also participated at LGBT Pride celebrations and other community events. Gay male couples have been featured in print advertising since 2008 and now the brand is continuing its tradition of support and visibility with advertising that is inclusive of lesbian couples."

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Mike Wilke , , NY
I love this ad!
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AdRespect Score:


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