WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Toyota Motor Corp.
    View Company Scorecard / Contact Company
Brand: Camry
Ad Title: Toyota Camry - It's Reinvented - Super Bowl
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: US National
Agency: Saatchi & Saatchi Advertising
Year: 2012
Target: Mainstream
Company: Toyota Motor Corp.
    View Company Scorecard / Contact Company
Brand: Camry
Ad Title: Toyota Camry - It's Reinvented - Super Bowl
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: US National
Agency: Saatchi & Saatchi Advertising
Year: 2012
Target: Mainstream
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Theme(s)

Racial Diversity

GLBT Punchline (laughing with)

 Theme Breakdown

AdRespect Score: 
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In this funny commercial that debuted on the Super Bowl, a variety of wacky re-inventions are shown, including a re-invented couch that is made up of seven hot women or shirtless men. As the owner walks into the living room and looks at the "couch," he seems equally happy with either version.

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