WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Yum! Brands Inc.
    View Company Scorecard / Contact Company
Brand: KFC
Ad Title: We Accept You
Business Category: Restaurants
Media Outlets: Television
Country: Philippines
Region: Asia
Agency: unknown
Year: 2008
Target: Mainstream
Ad Spotter: Mike O
Company: Yum! Brands Inc.
    View Company Scorecard / Contact Company
Brand: KFC
Ad Title: We Accept You
Business Category: Restaurants
Media Outlets: Television
Country: Philippines
Region: Asia
Agency: unknown
Year: 2008
Target: Mainstream
Ad Spotter: Mike O
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Theme(s)

Gay Vague

Homo-queasy

Theme Breakdown

AdRespect Score: 
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Transration

A group of friends were having their lunch break in an office: Friend 1 : I think one of us here is hiding a secret. Friend 2 : I have my suspicions on who it is, too. Friend 3 : Who could it be? Friend 1 : I know. (takes out a box of the product, opens the box to show to the contents to his friends) Friend 4 : "Ay!" (Tagalog expression which can mean surprise or delight and this was delivered in a very effeminate way) Friends stare at Friend 4. Friend 4 : Dude, they now sell shrimp at KFC? --- Product is plugged --- Friend 3: Dude we accept you. Everyone : Group hug!

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