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Company: NBCUniversal
    View Company Scorecard / Contact Company
Brand: 30 Rock
Ad Title: We're Like Ross and Rachel - Just Not Gay
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: unknown
Year: 2008
Target: Mainstream
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Theme(s)

GLBT Inclusion

GLBT Punch Line

Theme Breakdown

AdRespect Score: 
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Juan Castillo , ,
I feel kind of torn over this ad. 30 Rock, though it doesn't have any major gay characters, is one of the more progressive and intelligent comedy shows out there. Some of the jokes are gay-based, sure, but then nothing is off-limits for the humor; no one is spared, whether they're gay, straight, old, young, thin, fat, smart, dumb, black, white, liberal, conservative, etc., etc. It's unfortunate that NBC is trying to lure viewers with this context-less gay punchline, since if you actually watch the show, you know what the character saying the line is actually like, know that it's in his personality to say such things, and that it's actually not a big deal. Actually, 30 Rock aired an episode in which the main character, Liz, a straight female, was unwittingly set up on a date with a lesbian, and Liz subsequently wondered whether she could be bisexual. The show treated the subject in a very realistic, non-judging, non-stereotyping way. The lesbian character was never the butt of a joke because of her sexuality. In fact, Liz's coworkers encouraged her to enter into a relationship with her. I think that incredibly gay-positive episode is a much bigger deal than this little ad.
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I Now Pronounce You Chuck & Larry
Company: NBCUniversal
Brand: I Now Pronounce You Chuck & Larry
Country: United States
Region: North America
Year: 2007

AdRespect Score:


I Now Pronounce You Chuck & Larry #2
Company: NBCUniversal
Brand: I Now Pronounce You Chuck & Larry
Country: United States
Region: North America
Year: 2007

AdRespect Score:


I Now Pronounce You Chuck and Larry
Company: NBCUniversal
Brand: I Now Pronounce You Chuck & Larry
Country: United States
Region: North America
Year: 2007



Let's Go to Prison - Don't drop the soap
Company: NBCUniversal
Brand: Let's Go to Prison
Country: United States
Region: North America
Year: 2006



Let's Go to Prison (Trailer 1)
Company: NBCUniversal
Brand: Let's Go to Prison
Country: United States
Region: North America
Year: 2006

AdRespect Score:


Let's Go to Prison (Trailer 1)
Company: NBCUniversal
Brand: Let's Go to Prison
Country: United States
Region: North America
Year: 2006



Let's Go to Prison (Trailer 2)
Company: NBCUniversal
Brand: Let's Go to Prison
Country: United States
Region: North America
Year: 2006

AdRespect Score:


Let's Go to Prison (Trailer 2)
Company: NBCUniversal
Brand: Let's Go to Prison
Country: United States
Region: North America
Year: 2006



Rachel Maddow
Company: NBCUniversal
Brand: MSNBC
Country: United States
Region: US National
Year: 2013



Victories
Company: NBCUniversal
Brand: NBCUniversal
Country: United States
Region: North America
Year: 2008


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