WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
AdRespect Ad Library Profile

View larger version of the video Members Only! Download video!
Save as a FavoriteSave as a FavoriteSave as a Favorite

Company: Frito-Lay
    View Company Scorecard / Contact Company
Brand: Cheetos
Ad Title: Neat Freak
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: North America
Agency: Goodby Silverstein & Partners
Year: 2008
Target: Mainstream
Company: Frito-Lay
    View Company Scorecard / Contact Company
Brand: Cheetos
Ad Title: Neat Freak
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: North America
Agency: Goodby Silverstein & Partners
Year: 2008
Target: Mainstream
Company: Frito-Lay
    View Company Scorecard / Contact Company
Brand: Cheetos
Ad Title: Neat Freak
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: North America
Agency: Goodby Silverstein & Partners
Year: 2008
Target: Mainstream
none
Theme(s)

Gay Vague

Insufficient Masculinity/Femininity

Miscellaneous Stereotype

 Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

Bob Svercl , Arlington, VA
I don't agree with assigning "Miscellaneous stereotype" to this ad. There was no reference to the sexuality of the second man, who was clearly being portrayed as anal-retentive. I think this ad should receive a N/A rating because the rating system was oversensitive here.
none

Advanced Search >>

 The Best Gift
Company: Frito-Lay
Brand: Doritos
Country: Mexico
Region: Latin/South America
Year: 2020

AdRespect Score:


The Cool Ranch
Company: Frito-Lay
Brand: Doritos
Country: United States
Region: US National
Year: 2020

AdRespect Score:


Not a Word
Company: Frito-Lay
Brand: Tostitos
Country: United States
Region: US National
Year: 2021

AdRespect Score:


One Upper
Company: Frito-Lay
Brand: Tostitos
Country: United States
Region: US National
Year: 2021

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments

AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.