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Company: Frito-Lay
    View Company Scorecard / Contact Company
Brand: Cheetos
Ad Title: Neat Freak
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: North America
Agency: Goodby Silverstein & Partners
Year: 2008
Target: Mainstream


Gay Vague

Insufficient Masculinity/Femininity

Miscellaneous Stereotype

Theme Breakdown

AdRespect Score: 
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Bob Svercl , Arlington, VA
I don't agree with assigning "Miscellaneous stereotype" to this ad. There was no reference to the sexuality of the second man, who was clearly being portrayed as anal-retentive. I think this ad should receive a N/A rating because the rating system was oversensitive here.

The Cool Ranch
Company: Frito-Lay
Brand: Doritos
Country: United States
Region: US National
Year: 2020

AdRespect Score:


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