WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: AGT Crunch Acquisition LLC
    View Company Scorecard / Contact Company
Brand: Crunch Fitness
Ad Title: Heel Champ
Business Category: Sports/Athletics/Fitness/Sporting Goods
Media Outlets: Television
Country: United States
Region: North America
Agency: Mother
Year: 2007
Target: Mainstream
Company: AGT Crunch Acquisition LLC
    View Company Scorecard / Contact Company
Brand: Crunch Fitness
Ad Title: Heel Champ
Business Category: Sports/Athletics/Fitness/Sporting Goods
Media Outlets: Television
Country: United States
Region: North America
Agency: Mother
Year: 2007
Target: Mainstream
Company: AGT Crunch Acquisition LLC
    View Company Scorecard / Contact Company
Brand: Crunch Fitness
Ad Title: Heel Champ
Business Category: Sports/Athletics/Fitness/Sporting Goods
Media Outlets: Television
Country: United States
Region: North America
Agency: Mother
Year: 2007
Target: Mainstream
Company: AGT Crunch Acquisition LLC
    View Company Scorecard / Contact Company
Brand: Crunch Fitness
Ad Title: Heel Champ
Business Category: Sports/Athletics/Fitness/Sporting Goods
Media Outlets: Television
Country: United States
Region: North America
Agency: Mother
Year: 2007
Target: Mainstream
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Theme(s)

Camp/Gay Drag

GLBT Punchline (laughing with)

LGBTQ+ Inclusion

Miscellaneous Stereotype

 Theme Breakdown

AdRespect Score: 
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Company: AGT Crunch Acquisition LLC
Brand: Crunch Fitness
Country: United States
Region: North America
Year: 2007

AdRespect Score:


All Crunchers
Company: Crunch Fitness
Brand: Crunch Fitness
Country: United States
Region: North America
Year: 2007



Superheroes: Atomic Man
Company: Crunch Fitness
Brand: Crunch Fitness
Country: United States
Region: North America, US Regional
Year: 1996

AdRespect Score:

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.