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Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Burn Energy drink
Ad Title: Flaming Dance
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Poland
Region: Europe
Agency: Leo Burnett Co.
Year: 2007
Target: Gays
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Male-Fantasy Lesbian

 Theme Breakdown

AdRespect Score: 
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Coca-Cola began its campaign for Burn Energy Drink in 2006, and began specifically targeting gays in Poland in March of 2007, putting out ads on gay websites, press and clubs.

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